Saturday, October 23, 2010

Convergence

Today, the word media is synonymous with change. With the development of technology, things in media change daily, by the time you master a medium, its becoming obsolete, and you need to adapt. Most of the time these new mediums are different variations of older mediums. Photography and painting is becoming digital art. Film is replaced by ram. This process is called convergence, having different devices I technology come together.

Convergence is so common in todays world, we don't even notice it anymore. The cellphone is a camera. And with the Iphone 4 and Droid, video chat is replacing actually face to face conversation. Musical instruments and computers come together with software like Pro Tools, and Reason. And even motion pictures like, Avatar, get edited down using Final Cut Pro, a software available to anyone with a Mac.

Change is inevitable, in any field, change will happen. But in media, this change happens faster than any other. Notebooks become tablets, textbooks become ebooks, theses changes happen so fast, and we adapt so smoothly that sometimes we need to stop and look back to actually notice.

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